Market Segmentation

Market Segmentation

Optimise market segmentation
and consumer insight

Market segmentation and consumer insight are major issues for the company when individualising the customer experience. Based on AI and real-time behavioural analysis, the ISoft Amadea platform automates large-scale targeting. From churn prevention to personalised recommendations, Amadea is the overall market segmentation management solution for Business Users.

Optimise market segmentation
and consumer insight

Market segmentation and consumer insight are major issues for the company when individualising the customer experience. Based on AI and real-time behavioural analysis, the ISoft Amadea platform automates large-scale targeting. From churn prevention to personalised recommendations, Amadea is the overall market segmentation management solution for Business Users.

Successful marketing campaigns

Send to each customer the right offer at the right time

There is a dual risk for poorly targeted marketing campaigns – on the one hand, an uncertain ROI because the people being called are not necessarily the most interested. On the other hand, customers who are called too often become weary because most offers do not apply to them. Unique in its real time analysis skills for all data volumes, Amadea makes accurate and large-scale market targeting possible. Create and automate predictive scores and assess each offer’s appeal among your customers.

Preventing churn

Anticipate the churn risk and implement customer loyalty strategies

Customer loyalty is a strategic issue. By automating predictive scoring, Amadea makes it possible to implement indicators to identify customers who are most likely to switch to a competitor. With Amadea, decide which customers to prioritise and implement loyalty strategies.

User Experience

Personalised recommendations and customer interfaces

Beyond calling on customers via promotion campaigns, visiting a website or access to a customer interface is also the chance to offer a personalised user experience. Based on customer knowledge model automation, Amadea makes it possible to push personalised content and recommendations in real time depending on the customer’s interests.

Successful marketing campaigns

Send to each customer the right offer at the right time

There is a dual risk for poorly targeted marketing campaigns – on the one hand, an uncertain ROI because the people being called are not necessarily the most interested. On the other hand, customers who are called too often become weary because most offers do not apply to them. Unique in its real time analysis skills for all data volumes, Amadea makes accurate and large-scale market targeting possible. Create and automate predictive scores and assess each offer’s appeal among your customers.

Preventing churn

Anticipate the churn risk and implement customer loyalty strategies

Customer loyalty is a strategic issue. By automating predictive scoring, Amadea makes it possible to implement indicators to identify customers who are most likely to switch to a competitor. With Amadea, decide which customers to prioritise and implement loyalty strategies.

User Experience

Personalised recommendations and customer interfaces

Beyond calling on customers via promotion campaigns, visiting a website or access to a customer interface is also the chance to offer a personalised user experience. Based on customer knowledge model automation, Amadea makes it possible to push personalised content and recommendations in real time depending on the customer’s interests.

AI and behavioural analysis for Real-Time market targeting

LEVERAGE YOUR DATA FOR CONSUMER INSIGHT

INCREASE THE IMPACT OF YOUR MARKETING ACTIONS

GUARANTEE PERSONAL DATA PROTECTION

Intensify consumer insight by exploring data in Real-Time. Use and cross all your customers’ user data thanks to behavioural analysis and Machine Learning.

Make the most of the power of Machine Learning. Identify the interests of each of your customers and improve the ROI of your marketing actions by calling on the right person at the right time.

By breaking projects down into simple and transparent stages, control data use and customer consent from start to finish and guarantee your compliance with personal data protection.

LEVERAGE YOUR DATA FOR CONSUMER INSIGHT

Intensify consumer insight by exploring data in Real-Time. Use and cross all your customers’ user data thanks to behavioural analysis and Machine Learning.

INCREASE THE IMPACT OF YOUR MARKETING ACTIONS

Make the most of the power of Machine Learning. Identify the interests of each of your customers and improve the ROI of your marketing actions by calling on the right person at the right time.

GUARANTEE PERSONAL DATA PROTECTION

By breaking projects down into simple and transparent stages, control data use and customer consent from start to finish and guarantee your compliance with personal data protection.

Use Case

How Orange Group gives its 20 million clients an individualised customer experience with Amadea

Challenge

  • Assess the customer appeal for all Orange’s offers and packs.

  • Customise the TV interface and the Orange website by offering targeted recommendations.

  • React quickly and agilely in a context where offers (TV, Mobile, Internet, VoD, etc.) and uses are constantly changing.

Solution

  • Amadea brings together Data Analysts and Business Unit experts to create thousands of Machine Learning models intended for customer knowledge.
  • Automation of hundreds of predictive scores, driven by a team of 8 people.
  • Crossing all customer data sources. Exploitation of all massive amounts of data in Real-Time (1000 billion lines)

Results

  • Personalisation of offers made to customers over all marketing channels (e-mail, store, text message, etc.).

  • Preventing churn and managing customers who have been identified as dissatisfied by a dedicated department.

  • Recommendation of VoD offers according to the centres of interest identified for the customers.

ALL
USE CASES

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ALL
USE CASES

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